What we wanted to fix
The search engine that shows “0 results” even though the product is right there in the catalog.
Chatbots stuck in loops, following rigid scripts that help no one.
E-commerce teams spending more and more money on acquisition, without any further performance.
At Spiriit, we’ve seen this far too often. So we decided to do someting about it!
from a hunch to a real AI product
AI is now everywhere.
But is it always in the right place ?
Does it always deliver a better experience?
And can you really measure ROI ?
So we asked ourselves: what if we built something different?
As tech-driven, innovation-obsessed people, we set ourselves a challenge in early 2024: build an AI product for e-commerce teams.
Not another chatbot. Not some disconnected piece of tech.
But a solution that teams can truly activate, control, and anchor in real business workflows.
At first, Juliia didn’t even have a name. But she quickly became part of our conversations - and of our clients conversations. Interest grew fast. So we pushed harder.
And now Juliia is part of our clients’ e-Commerce team and growing stronger !
Meet Juliia
Juliia is reshaping the way shoppers interact with your site. No more endless scroll, complicated filters, vague searches, or rigid funnels.
She rephrases, interacts, recommends, refines, and leads to the cart, directly inside your interface.
But most importantly, Juliia doesn’t just answer.
She guides - with real product knowledge - with real business logic.
You shape the experience. She delivers it.
And behind Juliia, there’s Spiriit
For 25+ years, Spiriit has been helping brands scale their digital growth.
Our teams design and build robust platforms on Magento, Adobe Commerce, Shopify, and Symfony - for B2C and B2B brands, retailers, and specialized networks.
With Juliia, we’re going one step further : delivering a field-tested AI solution that’s actionable from day one and fully operated by business teams.
50+
e-commerce, tech, UX, and UI experts
150+
digital platforms built and optimized
7 years
average client partnership
