What we wanted to change
The search engine that displays “0 results” while the product is in the catalog.
The chatbot that runs in circles on rigid scenarios.
The e-commerce team that wastes time answering the same questions, without being able to finely control what is displayed.
At Spiriit, we've seen that too many times.
We've been creating e-commerce platforms for over 20 years. We know the tensions of daily life, the limits of standard tools, and the small tinkering that we accept for lack of better.
So we wanted to do better. And keep it simple.
An idea, a challenge, and a real trigger
In recent years, AI has been everywhere. But in the field, few tools really keep their promises. What if we did something else?
As techno and innovation enthusiasts, we set ourselves a challenge in early 2024: create a AI product for online retailers.
Not another chatbot. Not a techno disconnected from everyday life.
But a truly activatable solution, controllable by the teams, rooted in business reality.
At first Juliia didn't even have a name.
But very quickly, it came to the fore in our discussions, and then in those with our customers.
Interest has increased. So we accelerated. Development started in the summer of 2024. Juliia was born at the end of 2024. She is production started as early as 2025 on e-commerce platforms.
What is Juliia today
Juliia transforms the way your visitors interact with your site. No more complicated filters, rough searches, or rigid tunnels.
It relies on natural language to understand the real need, even when expressed orally or in a fuzzy way.
It reformulates, interacts, recommends, and can even add a product to the basket, directly in your interface.
But above all, Juliia does not just answer. She supports the user with real commercial logic.
And it lets your business teams drive the experience: tone, rules, scenarios, recommendation strategy.
And behind Juliia, there is Spiriit
For more than 25 years, Spiriit has supported brands in their digital growth.
Our teams design and develop robust platforms under Magento, Adobe Commerce, Adobe Commerce, Shopify and Symfony, for B2C/B2B brands, distributors and specialized networks.
With Juliia, we go further: offer a solution from the field, which can be activated, and managed by business teams.
65
e-commerce, tech, ux, ui experts based in France
+150
digital platforms designed and optimized
7 years
of collaboration with our customers on average
