What we wanted to fix
The search engine that shows “0 results” even though the product is right there in the catalog.
The chatbot stuck in loops, following rigid scripts that help no one.
The e-commerce team wasting time answering the same questions, without any real control over what gets displayed.
At Spiriit, we’ve seen this far too often.
We’ve been building e-commerce platforms for 10+ years.
We know the daily pains, the limits of standard tools, and the hacks you tolerate because there’s no better option.
So we decided to build something better.
And make it simple
An idea, a challenge - and a real turning point
AI has been everywhere these past few years.
But on the ground? Very few tools actually deliver.
So we asked ourselves: what if we built something different?
As tech-driven, innovation-obsessed people, we set ourselves a challenge in early 2024:build an AI product for e-commerce teams.
Not another chatbot. Not some disconnected piece of tech.
But a solution that teams can truly activate, control, and anchor in real business workflows.
At first, Juliia didn’t even have a name. But she quickly became part of our conversations - and then part of our clients’ conversations too.Interest grew fast. So we pushed harder.
Development kicked off in summer 2024.
Juliia was born at the end of 2024.
And by 2025, she was already going live on real e-commerce platforms.
What Juliia is today
Juliia is reshaping the way shoppers interact with your site.No more complicated filters, vague searches, or rigid funnels.
She uses natural language to understand the real need — even when it’s spoken, messy, or unclear.
She rephrases, interacts, recommends, and can even add a product to the cart, directly inside your interface.
But most importantly, Juliia doesn’t just answer.
She guides - with real commercial logic.
And she gives full control back to your business teams: tone, rules, scenarios, recommendation strategy.
You shape the experience. She delivers it.
And behind Juliia, there’s Spiriit
For 25+ years, Spiriit has been helping brands scale their digital growth.
Our teams design and build robust platforms on Magento, Adobe Commerce, Shopify, and Symfony - for B2C and B2B brands, retailers, and specialized networks.
With Juliia, we’re going one step further : delivering a field-tested AI solution that’s actionable from day one and fully operated by business teams.
50+
e-commerce, tech, UX, and UI experts based in France
150+
digital platforms built and optimized
7 years
average client partnership
