About the Project
Juliia is an AI-powered conversational commerce assistant designed to help online shoppers discover the right products through natural, personalized interactions.
Developed by Spiriit, a digital agency specialized in e-commerce and custom digital solutions, Juliia aims to transform the way customers search, explore and purchase products online.
By combining generative AI, product knowledge and business rules, Juliia provides a more intuitive shopping experience while helping merchants improve conversion rates and customer satisfaction.
Project Objectives
The project aims to develop innovative conversational technologies capable of:
> Understanding customer intent beyond simple keywords
> Delivering personalized product recommendations
> Guiding users throughout their buying journey
> Improving product discovery and online shopping experiences
> Supporting e-commerce teams with easy-to-manage AI tools
Through this initiative, Spiriit contributes to the development of innovative digital solutions that strengthen the competitiveness of businesses and enhance customer experiences.
European Union Support
The development of Juliia has benefited from financial support provided by the European Regional Development Fund (ERDF) and the Occitanie Region.
This funding supports research, development and innovation activities focused on conversational artificial intelligence applied to e-commerce.
About Spiriit
For more than 20 years, Spiriit has been helping businesses design and optimize digital platforms, e-commerce solutions and custom business applications.
With Juliia, Spiriit continues its commitment to innovation by developing practical AI solutions that address the evolving needs of digital commerce.
