Reason #3 in the series: “we don’t trust AI”. Why trust in an AI sales assistant is built by testing it, not by waiting.
Can you trust AI to sell your products? Yes, as long as you properly test what you expect from it
Your AI agent answers. But does it sell?
Objection 1/7: “We already have one, and it does the job.” An AI agent that works is not necessarily an agent that sells.
7 (False) Good Reasons Not to Deploy, or Redeploy, an AI Assistant on Your eCommerce Site
An AI bot that answers questions isn't enough. 7 reasons not to (re)deploy conversational AI on eCommerce, and why each deserves a rethink.
How Conversational AI Turns Visitors Into Buyers
Every click counts. In e-commerce, the real challenge isn't just attracting traffic: it's turning visitors into buyers.
Conversational commerce: 5 e-commerce trends to watch in 2026
E-commerce has never evolved this quickly. Between the explosion of AI, the rise of mobile, the internationalization of markets, and the demand for ever-greater personalization, the rules are changing.
Faceted filters, search engines, chatbots... why are your customers still dropping out
Pourquoi la recherche reste-t-elle un point faible de l’expérience e-commerce ?
